Google Reviews
William Neff

★★★★★
a month ago
Winner Ford has been great to deal with, everyone starting with sales through the process was very helpful, knowledgeable and pleasant to work with. Great selection of vehicles as well.
Alexa Ortiz

★★★★★
Edited 10 months ago
JT was very professional and understood exactly what I was looking for. He took his time putting me in a car I love. If you are looking for a new car come to Winner Ford and ask for JT
Anthony Seward

★★★★★
4 months ago
Bill Coulter is the man! Wife and I have been struggling with one vehicle under a bankruptcy and when we met Bill at Winner ford, he listened carefully to our situation and assured us he will beat out any deal we were offered at other dealership locations and he kept his word on that. With the credit scores we had he got us into two BEAUTIFUL vehicles. One is a 2020 GMC ACADIA with 46,600 miles the other a 2025 FORD ESCAPE ST LINE. He got me WAY UNDER the 29% interest rates other dealers/banks were offering. We are very thankful for the time and effort WINNER FORD, Bill and the rest of team there committed to getting us these deals. Thank you so much everyone at WINNER FORD
frances jimenez

★★★★★
Edited a month ago
I moved to Delaware 14 years ago and have always used Winner Ford service because I am always respected and given the best possible care. I bought 4 tires that are perfectly matched to the car, my local climate and the life of my car, had my battery replaced , had the best oil change with all fluids checked and had a complete system check done to make sure my car is working properly. My older car needed all this in 2025 and early 2026. Winner Ford did it all quickly and it was very affordable. Who could ask for more? If you only use the best dealer who supplies the best parts and service, what can go wrong? See for yourself and schedule service. You won’t be sorry.
Daniel Drew

★★★★★
Edited 7 months ago
Update: I’ve bought my second car from them. Tariq was an excellent sales person and was very patient. I came to him with a bunch of problems and then he quickly fixed them for me. He found me a vehicle within my budget and helped answer all the questions I had. Filling this out now, the most important part was Tariq’s attention to detail. He kept the original clear stickers on the car all around to keep it looking new and protected from wear. It’s like he KNEW that that’s what I wanted. And I know he did it because he got it all detailed and set up for me just the way he said he would want it. Also! Shout out to Ben at Hyundai for helping me set up all the tech in the car and showing me which settings I would like the best. This is the best dealership in Dover. Hands down. I’ll be back! Thanks Tariq Ben and everyone at Winner Ford/Hyundai!
Colton Dube

★★★★★
3 months ago
Tyreek was super helpful. Came in and had a deal done the same day. Made the process super easy and answered all my questions. I was straight to the point and he took that and made everything happen. Highly recommend going to see him!
Grace Ash

★★★★★
a month ago
My husband just purchased a 2025 Bronco Sport from Winner Ford in Dover Delaware. The salesman Bill was VERY helpful during the process, and the Dealership is well known in our area for being fair. Seeing my husband kept his last vehicle 20 years( He's 75 now) This may be his only purchase (haha) from Winner. Let's see what happens.
Sal Romano

★
☆☆☆☆
2 months ago
Buying from this dealer has, perhaps, been the worst car buying experience. Once they got the sale they no longer cared. Getting scheduled for the paint protection we purchased took five calls. Once scheduled, when taking the car in for it no one had a clue what was going on. The EV battery wasn't functioning as it should (on a new car) and their maintenance department blamed it on the cold weather. Taking it to a different dealer revealed a software update was needed. I would have gladly paid more for a different vehicle had I known working with this dealer was going to be so terrible.
Jeff Collins

★★★★★
2 months ago
First experience with Winner Ford, and was very impressed. Everyone was super friendly, very professional, and made my purchase easier. This was my family's 6th auto purchase from Bill Coulter, and he simply is the best. As long as Bill is at Winner Ford, my family and friends will continue to purchase automobiles from there
Troy Dennis

★★★★
☆
2 months ago
( Service experience) staff was nice, couldn’t get any clear answers until I sat down to pay today. Yesterday I was informed the cost would be 190.00 today it doubled due to communication issues between ford motors company and the dealership. However the truck works and I’m able to return to work.
Sharyea Lamadieu- Brown

★★★★★
4 months ago
Tariq makes my experience very memorable. I was very indecisive when it came to buying another car. I attended the dealership three different times on three different occasions months apart. Tariq was patient, friendly, trustworthy, and honest everytime I came to trade in my car. I ended up with an SUV better than I could have imagined due to Tariq continuous efforts to make sure I ended up in the car I want. He was attentive to my needs and wants but also honest about the best route to go. I 100% recommend this dealership and Tariq i would come back without a second thought. Thank you Ford and Thank you Tariq. I also had the pleasure of working with Brandon as my car got finalized. He was friendly attentive and easy to work with as paperwork needed to be signed. Thank you Brandon!! All around great place!!
Mawolo Mulbah

★★★★★
a week ago
Carson from the service department is great, and he has wonderful people skills. He cares deeply for his customers and constantly provides updates while your vehicle is in service. He needs a promotion!
Molly Myra Fears

★★★★★
2 months ago
My sales person gave me the VIP treatment and I also qualified for this brand new beauty. Thank you Mr.Eric Rogers Thanking God for this wonderful blessing.
John Brandt

★★★★★
a month ago
Winner Ford’s service department is always excellent. Scheduled an appointment online. Showed up and they were on schedule. Worked remotely from their comfortable lounge with great internet. That had me in and out of there quickly with excellent documentation of what they had done, what it cost, and what future maintenance may be needed. Always a smooth, fast process.
Amanda Bubans

★
☆☆☆☆
a month ago
Beware! Recently got an explorer from this dealership and initially thought we had a great experience. Called ahead to get some pricing ahead of time, the staff seemed nice and helpful. My husband and I moved forward and brought it home. A week and half later we are getting calls and texts that we owe money!?!?! Have you ever heard of signing papers, being given ownership of the vehicle, driving off the dealership to find out later you owe some made up, BS money just because they can? We were furious… and of course our initial response was fine we will bring the vehicle back. We both have great credit and were unaware that isn’t an option either. It would have been considered a voluntary repo and destroyed our credit. So we had no options. I wanted to give you the heads up and the warning to truly do your homework and be confident in what you are signing!
Houston Buddy - Tex Dowling

★★★★★
5 months ago
Winner won for me! Tariq and the team here really made the whole process painless and went to work for me. Made me feel like they were more concerned with knowing what my family's needs were and meeting them than with making a buck. Will definitely be back!
Scott Baldwin

★★★★★
3 months ago
⭐️ Highly Recommend Winner Ford! 🏆 After several weekends of what felt like a marathon of truck shopping, my wife and I finally found a winner at Winner Ford (see what I did there?). We recently purchased our new truck from them, and the entire experience was fantastic. Our sales consultant, Charles Bailey, was a rockstar. Before we even walked in, he was incredibly responsive and helpful with all my requests for information. He's kind, friendly, and genuinely knows his stuff. He clearly worked hard to make sure our time wasn't wasted—and anyone who values my Saturday deserves 5 stars! Kudos also go to Tariq Blakney, who jumped in to help Charles so we weren't left waiting, and Brandon Thomas, the sales manager, who handled the paperwork efficiently. The entire team worked like a well-oiled machine. Ultimately, we chose Winner Ford because they gave us the best out-the-door price. It’s nice when being treated well and getting a great deal happen in the same place. As you can see, Sam approves of the truck too! I highly recommend Winner Ford, and definitely ask for Charles Bailey! You'll be in excellent hands.

Aaron Mcroy

★★★★★
a month ago
Lex was my guy from start to finish. He was so polite and wonderful. He helped walk me thru the whole process. I have bought a lot of cars in my day and this was by far one of the smoothest transactions I've ever had. They stayed late for me knowing I was coming from 3 hours away. Lex was phenomenal! Oh and we got a little bear by the name of Winston too. Thanks for everything! Bought my dream car and had the best experience doing it.
Pedro Antonio Cruz

★★★★★
5 months ago
I recently purchased my truck from Winner Ford and had an excellent experience from start to finish. My sales representative, Kaila Quick, was outstanding responsive to my calls and messages, patient with my questions, and willing to work with me on negotiating a great deal for my truck. She managed nearly everything online, including all the paperwork and coordination, which made the process smooth and stress-free. I had a few specific requests for the delivery of my truck (like leaving the plastic protective covers on and not washing the vehicle), and Kaila made sure those instructions were followed perfectly. Even though she couldn’t be there the day I picked up my truck, another team member greeted me warmly and finalized the paperwork without any hassle. The finance manager was also great to work with no pressure, just straightforward advice. He even matched pricing on the extended warranty I was considering, which made me feel confident about the purchase. Overall, the whole experience was easy and enjoyable. I would definitely buy from Winner Ford again and highly recommend them to friends and family looking for a smooth car-buying process.
Albert Fauber

★★★★★
3 weeks ago
From Jonathan, the salesman, to Corey, the finance person the whole process was seamless. The whole Winner team made us feel welcome. We even had fun(gasp!) along the way. Will definitely buy our next Ford from them.